Is there really a right or wrong way to start a home based business? Well, there is a right way to start your home business so that you have the best possible chance of success. Different people do it different ways, but in general there are certain steps that when followed can ensure you are getting your business off to the best start. In this article I’m going to go over these steps to make sure you know exactly what to do when starting your home business.How To Start A Home Based Business The Right WayThe first and most important thing you need to do when trying to start a home based business is get yourself in the right mindset. Success in this industry does not happen without putting for the time and effort necessary and even then it still may not happen overnight. It is vital to your success that you go into your home business with a positive attitude and are willing to do whatever it takes to succeed.The best way to do this is to figure out your why. Why are you starting a home business? Establishing your ‘why’ is going to give you the motivation, focus, and willingness to succeed. For me, I wanted to be home with my family and I wanted to be there for my kids. That was my why. You can’t just say “I want to make tons of money”. You need to have a real driving force behind what you’re doing.Get in the right mindset and don’t be that person who is looking to get rich overnight without having to do any work. If that’s the attitude you have, you will never be successful in this industry.The next thing you need to do is look for the right opportunity. With so many different home based business out there, this can sometimes be challenging. Many will claim that you can make ten thousands per month for only $25 start up cost. Those probably aren’t what you’re looking for and won’t provide you with what you need to be successful.Most people don’t see it this way, but experience has taught me that the more investment you have to make to start a particular home based business, the more likely you are to succeed and the more legitimate the opportunity probably is. When looking for the right opportunity, it’s best start a home based business that other people are already having success with.If there is a home business opportunity that other people are having a lot of success with and they are willing to offer you training & support to help you, you’ve got a winner. All to often to I see people get involved with an opportunity that once they get started, they are left hanging to figure things out on their own.Surrounding yourself with people that are already successful in a particular home business and who are willing to help you each and ever step of the way can be crucial to your success.If you are looking to start a home based business, getting yourself in the right mindset and finding an opportunity that is going to provide you with training & support on what to do and how to be successful with your business will ensure you have the best chance of success.
Licensing and the Stages of Legally Purchasing Software
Licensed software, and the legal purchase of it, has unique legal contract obligations. Generally, the consumer owns any product they purchase. Although the seller may maintain certain responsibilities after the time of purchase, the consumer still owns the rights to do with it what they wish. One prime example would be the purchase of a car.
However, the contract obligations for legal software, or software that has been licensed and legally purchased, is an entirely different story. While almost everyone is familiar with the term “end-user agreement”, since they agree to one just about every time they download software from the Internet, they’re less familiar with the specifics of the particular legal contract they just signed, and what it means to actually own software.
Of course, the contract issues related to ownership of software aren’t just of concern to the end-user. All parties involved in the distribution of software including developers, distributors, and so on are responsible When it comes to a legal battle, any party involved in the life-cycle of software may end up on the wrong side of a dispute when not fully aware of the legal issues involved.
Thus, it’s imperative to be familiar with issues of purchasing software legally, be aware of what constitutes a legal contract in the distribution of such software, and know what kinds of contracts are suitable to various stages of the life of a particular version of software. This preventative method will result in less worry and more security. After all, that’s what a good contract ought to be about.
When speaking of software and contracts, one is essentially discussing licensing. A license is the essential contract pertaining to the selling and/or distribution of software to the end-user. Without a license, a user is fundamentally in possession of illegal goods.
Fundamentals of a License
Some software differs from other consumer products due to the fact that ownership of the product is never transferred. When software is purchased from a company, the consumer is not buying the ownership of the software, but is instead purchasing the licensing that allows them to use that particular software. This is the heart of a legal contract when it comes to the legal purchase of software. However, there are circumstances when software is developed specifically for a company by an outside developer. That software then becomes their property, and a less customized version of the software may be owned by the developer. Understanding this concept will help in comprehending further issues related to licensing.
Licensing in effect is a tool used for manipulating the extent to which users pay for the initial product, continue to pay for use of the product, pay for various services related to the product, and to avoid paying someone else for a replacement product. Influence over all licensing options can often make or break particular software developers and distributors.
While many legal contracts for software may remain stable for long periods of time software consistently changes. Licensing arrangements are extremely flexible, and may alter at diverse stages throughout the lifetime of the software.
The First Stage – The Rise
The first stage of the life-cycle of software that can be purchased legally by a consumer essentially involves its initial introduction into the market place. This is where licensing becomes important – not only as a tool of legal ownership, but also as a tool of profitability.
At the beginning of the software’s life-cycle, the most important aspect of marketing the product is convincing enough users that the software is something they need. Thus, building a licensing strategy along with the marketing goal is of utmost importance. Consequently, the kind of licensing fitting for older software is divergent compared to licensing for software that’s just been designed.
Gaining the attention of the user is vital for new software, as consumer choice plays a life-sized role when software is first introduced into the market. The software company is able to get a foot into the door by allowing the user an opinion as to the kind of licensing desired. Then the company is able to create more limiting forms of licensing later on.
Utilizing licensing strategies in tandem with marketing strategies can lead to success in the world of software. This is in essence what legal contracts are about in the software world, and therefore, is a key component of licensing.
Once a software product has been introduced into the marketplace, users begin to learn it, gain an impression of its capabilities, and are then ready to build a more lasting relationship with the software company or distributor. Thus, the licensing strategy should reflect this aspect of the growth stage in the life of the software. While capturing user interest is central in the first stage, growing their interest in the product is part of the next stage.
The Second Stage – Maturity
Legal contract licensing at this stage should be focused on ideas such as non-perpetual licensing. With non-perpetual licensing the user must renew their licensing periodically based on their initial interest and demand for the product. Adjusting price comes into play at this stage, while adapting to volume licensing can maximize the length of relationship with the customer, and the profitability that comes with it.
It’s at the maturity stage of legal software where most of the crucial licensing issues occur, especially when it comes to maximizing a long-term and profitable relationship with the end-user. This stage determines the ultimate difference between a successful software product, and one that fails to maintain market share.
Non-perpetual licensing agreements become a requirement at this stage. Users are not only now interested with the software, but desire to keep using it for the anticipated future. Here is when licensing such as maintenance and enterprise distribution can be introduced and utilized to yield even more of a profit. Having legal contract licensing that maximizes all of these issues for a distributor is the essence of success in the industry.
Stage Three – Decline
Finally, once software has passed its maturity stage, and is ready for some degree of decline, it’s important to develop licensing strategies for legal software that preserve the maturity stage for as long as possible. Creating various innovative products to fit with the original software is one way many companies will extend the life of their product. Such things as supporting rights, courses, and backup licensing are all methods of generating income during the decline. Companies are advised to be careful at this juncture when changing licensing arrangements, as users may attempt to find a new product.
Today’s technological age requires the comprehension of all these legal contract issues. The sale of legal software can net a great profit simply due to the nature of its license arrangement. However, it’s important to utilize strategy with software development and distribution.
Small Business Advertising: Why It Is Important to Advertise
Starting and running a small business can be an exciting opportunity for anyone. But far too many small business owners overlook the importance of advertising as a revenue driver. The fact is that advertising is the engine that drives global business, representing around $500 billion annually. But even though major international companies have been consistently advertising, demonstrating their recognition of its importance, the small and local business market has been slow to catch on.
Either these small and local businesses either are not advertising at all, or, when they do, they make considerable mistakes doing so. After all, small business owners are not typically trained in the details of marketing, so they are deprived of the basic understanding of how to create an effective advertising campaign. And to make matters worse, most small businesses don’t con side the importance of learning how to advertises, or how to engage outside help to be successful.
So what often happens is that, after a few negative ad campaign experiences, many small and local businesses cease advertising, and struggle to find other ways to promote their business. A phrase commonly heard among this crow goes something like “advertising just doesn’t work for our business.”
Worse yet are the small businesses who get mediocre results from their advertising. They may be aware that something is wrong, but are unable to identify what exactly it is that is limiting their effectiveness. There’s a famous saying on the subject that goes something like “I know half of my advertising is wasted, I just don’t know which half.” This notion is particularly important for small and local businesses, because they can’t afford to waste the budget that they have spent on advertising. That’s why it’s crucial for small businesses to recognize the common mistakes they need to avoid, so their ad campaigns can be as successful as possible.
Some mistakes include not recognizing who they are advertising to, and, as a result having a weak message that doesn’t resonate with anyone. Another very common problem is lack on constancy in the message of the ad and the destination website where an ad points. Finally, many small businesses neglect to take advantage of capturing leads and following up with them, even though the technology and the systems are so readily accessible.